Jason Johnson, MBA, currently serves as the Director of Marketing Analytics and Assistant Director of University Relations at Michigan State University since July 2020. Prior experience includes roles as Associate Director of Digital Analytics at GTB and Digital Manager Analytics at Carat USA, where Jason managed digital marketing campaigns and led data analytics efforts for major clients, notably General Motors. Experience also includes positions at TeamDetroit and Borders, where Jason oversaw eCommerce website management and logistics analytics, driving brand awareness and operational efficiencies. Jason holds an MBA in Finance from Eastern Michigan University and a Masters Certificate in Strategy from Cornell University.
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