Arik Firman is a seasoned marketing technology professional with extensive experience at Microsoft, where roles include Senior Program Manager in Marketing Technology, and Senior Business Program Manager in Global Marketing Operations and Services. Key achievements include overseeing significant budgets, driving marketing automation initiatives, and establishing global marketing services and technology demand centers. Expertise extends to leading customer-centric strategies at Elsevier, managing international marketing relationships at Allyis, and providing technical support at CACI International Inc. Arik holds a diverse educational background from institutions such as the University of Washington and Northwestern University - Kellogg School of Management.
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