HA

Heather Askew

Principal, Digital Marketing at MicroTransponder

Heather Askew has extensive experience in various marketing roles. Heather currently holds the position of Principal, Digital Marketing at MicroTransponder since May 2022. Prior to that, they worked at Philips as a Business Marketing Manager for General Imaging & OB-Gyn Ultrasound from November 2020 to May 2022. Before joining Philips, Heather was employed at GE Healthcare, where they held the positions of Senior Digital Marketing Manager from June 2018 to August 2020, and Senior Revenue Marketing Leader from April 2016 to June 2018. At GE Healthcare, Heather achieved significant results, including increasing social media engagement and managing a $1M spend for paid digital marketing. Heather also played a key role in tripling the email marketing program and driving $43M in opportunities converted by sales. Prior to GE Healthcare, Heather worked at Johnson Controls as a Marketing Automation Manager from July 2013 to April 2016, where they implemented a marketing automation platform and generated $68M in pipeline. Heather also worked at QPS Employment Group as a Marketing Manager from August 2012 to March 2013, and at Cushing and Company as a Marketing Manager from June 2005 to August 2012. Additionally, Heather gained initial experience in the marketing field at Thomas Printworks, where they worked as a Marketing Assistant/Sales Coordinator from June 1999 to June 2005.

Heather Askew obtained a Bachelor of Arts degree in Business Administration, specializing in Marketing & Human Resources, from Mount Saint Clare College. The exact duration of their studies or whether they pursued any further education is not specified.

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Previous companies

Johnson Controls logo
GE Healthcare Systems logo
Philips logo

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Timeline

  • Principal, Digital Marketing

    May, 2022 - present

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