Mid Continent Steel and Wire, Inc.
Rodrigo Fernando Capilla Lettocha has a diverse work experience spanning various industries and roles. Rodrigo Fernando most recently served as the Head of Marketing and Commercial Strategy at Mid Continent Steel and Wire since February 2023. Prior to this, they worked at Grupo DEACERO, where they held multiple positions including USA and Canada Sales Manager, Europe and Caribbean Sales Manager, Canada Sales Manager, and Mexico Regional Sales Manager. During their time at Grupo DEACERO, Rodrigo was responsible for sales management, business development, and account management. Rodrigo Fernando successfully increased sales volume in the Caribbean market without compromising profitability margins. Before Grupo DEACERO, Rodrigo worked as an Underwriter Executive at Fianzas Monterrey, S.A. and as a Resident Building Manager at Hercules Construcciones de Monterrey, S.A. de C.V. and ISOLUX CORSAN.
Rodrigo Fernando Capilla Lettocha obtained their Bachelor's degree in Civil Engineering from the Universidad Autónoma de Nuevo León, a program which they pursued from 2006 to 2011. Later, they pursued two Master of Business Administration (MBA) degrees. From 2019 to 2021, Rodrigo attended the EGADE Business School, and during the same period, they also enrolled in the MBA program at the University of North Carolina at Charlotte. In addition to their formal education, Rodrigo has obtained multiple certifications in various subjects, such as high-performance mindset, productivity, strategic thinking, and sales operations. These certifications were obtained from LinkedIn and range from April 2023 to July 2023.
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Mid Continent Steel and Wire, Inc.
We are an American manufacturer and one of the top-rated distributors in North America of sustainable steel products and solutions tailored to our customer's needs. We pride ourselves on providing sustainable value so that we may secure the future of our customers building a fruitful relationship for years to come. As a division of DEACERO, we operate an integrated business model that allows us to offer one of the widest and most comprehensive lines of steel products and best-in-class steel solutions at an unbeatable value. With 35 years of steel industry experience to our name, MID-CONTINENT STEEL AND WIRE is synonymous with quality.