Ghassan Kanaan

Ghassan Kanaan has a diverse work experience in the media industry. GHASSAN started their career in 1994 at ORBIT Communication Company as a Senior Producer, Promo Producer, and Production Assistant. During this time, they delivered innovative creative, directed live action shoots, and wrote, edited, and produced spots for various program categories.

In 1997, Kanaan joined Showtime Networks Inc. as a Senior Producer, where they were responsible for creating impactful promotions in Arabic. Their work received multiple nominations at Promax UK & Europe. GHASSAN also served as an advisor on target audience reach and market appeal.

From 2005 to 2008, Kanaan worked at OSN as a Creative Director. GHASSAN led a team of promotions producers and graphic designers to maintain an effective and cohesive on-air promotional, branding, and marketing strategy for 8 owned and operated channels.

Kanaan then joined MBC GROUP in 2008 as a Senior Promotions Manager. GHASSAN managed all on-air creative and marketing activities for various MBC channels and services, aiming to grow and sustain subscriptions, app downloads, in-app purchases, engagement, and channel viewership ratings. In 2019, they advanced to the role of Head of Promotions | Brand Management at MBC GROUP, responsible for on-air branding, positioning, reach, brand perception, and related marketing activities. GHASSAN managed a team of 15 creative and design professionals and leveraged their understanding of marketing and media analytics to devise actionable creative campaigns.

Throughout their career, Ghassan Kanaan has demonstrated expertise in promotional and branding strategies, creative campaign development, and managing teams in the media industry.

Ghassan Kanaan completed their Bachelor of Arts degree in Radio & Television from The George Washington University, where they studied from 1990 to 1994. In terms of additional certifications, they obtained a Leadership Program certificate from Korn Ferry in December 2018. In January 2014, Ghassan obtained certifications in Marketing and Media Planning Strategy Workshop, as well as in On Air Marketing Strategy and Promotional Planning Workshop, both from James&Wilkinson Media Ltd (JWM). In September 2012, they acquired a certification in Talking Presentations from 8ack International. Additionally, in November 2011, Ghassan completed the FCP - Final Cut Pro 101 certification from Applied Digital Media Services.