Karim Samy

Karim Samy has an extensive work experience in the media planning and digital media field. Karim started their career at Initiative as a Senior Media Planner in 2008 and later became a Senior Digital Media Planner in 2010. In 2011, they joined OMD Egypt as a Digital Media Manager and worked there until 2013. Karim then moved to OMD Dubai as a Regional Digital Manager for a short period before returning to OMD Egypt as a Digital Director. In 2016, Karim joined the Middle East Broadcasting Center as their Head of Media Planning. In 2019, they became a Board Member at IAB GCC.

Karim Samy has a Bachelor of Business Administration (B.B.A.) degree in Business from the Modern Sciences and Arts University, which they obtained between 2003 and 2007. Additionally, they attended the B.B.C Language School, although specific details about their degree or field of study are unavailable. In terms of certifications, Karim has completed the Data Science For Business Masterclass from Sprints in December 2020. Karim also obtained certifications in Data Science Foundations: Fundamentals, Introduction to Attribution and Mix Modeling, and Marketing Analytics: Presenting Digital Marketing Data, all from LinkedIn, in August 2017.