Sam Barnett has over 25 years of experience in leadership roles across various industries. Currently serving as the Chief Executive Officer at Middle East Broadcasting Center since October 2002, Sam has also held the positions of Chief Operating Officer and Director of Operations within the same organization. From June 2020 to June 2022, Sam was Chairman of Zacu Entertainment, Rwanda's leading drama production company, known for popular series such as Seburikoko and City Maid, as well as the top OTT service in Kinyarwanda, Zacutv. Prior experience includes Senior Manager at Arthur Andersen Business Consulting and Manager at PricewaterhouseCoopers, along with a consulting role at The Kalchas Group. Sam earned an MBA from INSEAD and holds a degree in History and Economics from the University of Cambridge.

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