Ziad Skaff

Ziad Skaff is an experienced professional in the fields of research and audience intelligence, currently serving as the Director of Group Research and Audience Intelligence at Middle East Broadcasting Center since December 2020. Previously, Ziad worked as Managing Director MENA at Hall & Partners from January 2015 to August 2020, where the focus was on building strong brand relationships through data-driven insights. Ziad's career also includes roles as Regional Executive Director for Research and Insights at Omnicom Media Group (MENA) and Advertising Research Manager at Ipsos, along with early experience as a Senior Market Research Analyst in Saudi Arabia. Educational accomplishments include a Global Doctorate in Business from both Durham University and emlyon business school, as well as a Master's in International Business from Grenoble Ecole de Management and a BBA in Marketing from the Holy Spirit University of Kaslik.