Alison Powers

Alison (Ross) Powers currently serves as the Director of Brand Partnerships at Midi Health and as a Consultant/Advisor at Ross Marketing, specializing in consumer growth strategies for early-stage purpose-driven startups in Women’s Health, Nutrition (AI), and Fitness Tech. Previously, Alison held the position of Head of Global Strategic Partnerships for Wearables and Consumer Services at Google, where leadership was provided in Fitbit partner integration and cross-Google collaboration to enhance strategic partnerships with major brands. Alison's extensive experience includes senior roles at Fitbit, fitmob, and TRX Training, where strategic marketing and partnership initiatives significantly drove customer growth and revenue. Alison's career also features a solid foundation in brand partnership marketing from Electronic Arts, contributing to substantial incremental sales through key alliances.