Danielle Ferguson

Trade Marketing Coordinator at Mielle Organics

Danielle Ferguson has a diverse work experience spanning from 2011 to 2021. In 2011, they began their career as a Commissioned Sales Associate and Assistant Manager at Nordstrom. In 2014, they worked as a Market Development Manager at The Coca-Cola Company, and as a Consultant at UniFirst Corporation. From 2017 to 2021, they worked at The Kraft Heinz Company as an In Store Partner. Most recently, in 2021, they took on the role of Interim Account Manager (Ulta Beauty) and Sales Analyst at Mielle Organics LLC. As an Interim Account Manager, they gathered and analyzed Nielsen data to understand opportunities to further brand objectives. As a Sales Analyst, they communicated with the management team and collaborated with the marketing team for project execution. As an In Store Partner, they implemented marketing campaigns based off analytics and demographics of accounts in their territory. As a Market Development Manager, they developed and managed account promotional plans, wrote and negotiated contracts for new and existing accounts, and made decisions on focus brands for each account in their portfolio. As a Consultant, they developed and enhanced their portfolio of accounts through relationship management of key contacts within customers' organizations.

Danielle Ferguson completed their Bachelor of Science in Psychology with a focus in business from the University of Illinois Urbana-Champaign between 2007 and 2011. Danielle has also obtained several certifications from Lynda.com, including "5 Ways to Control Your Time" (2019), "Holding Yourself Accountable" (2019), "Communication Foundations" (2018), "Diversity, Inclusion, and Belonging" (2018), "Executive Presence for Women" (2018), "Leading without Formal Authority" (2018), "The Science of Sales" (2018), and "Excel 2016: Charts in Depth" (2018).

Links

Previous companies

Nordstrom logo
The Coca-Cola Company logo

Timeline

  • Trade Marketing Coordinator

    February 1, 2023 - present

  • Interim Account Manager (Ulta Beauty)

    March, 2022

  • Sales Analyst

    June, 2021