Christian Lorenz Petersen

Christian is leading the group operations strategy and heading up the operation teams at Miinto, covering partner success, customer care, partner growth and the operations team. The vision is to constantly drive scalability and efficiencies through a customer centric approach, nurturing partner growth and profitability. He has a professional passion and 10+ year’s experience from a customer focused commerce perspective, online, offline and omni channel. Previously worked as General Manager for ECCO Retail in the in London and Denmark’s largest sporting goods retailer Sportsmaster.