Luke Rathbone

Luke Rathbone is the Director of Analytics at Miix Analytics Inc., with previous experience at Mediabrands and Nielsen focusing on Marketing Mix Modeling studies for CPG clients. Prior to this, Luke held marketing communications roles at Xerox Canada, worked as a Marketing Specialist at TD Bank Group, and gained experience in document scanning and administrative tasks at the Canadian Institute of Chartered Accountants. Luke also has a background in finance and accounting, coupled with extensive experience as a swim instructor and lifeguard at the City of Mississauga. Luke holds an MBA in Marketing from Wilfrid Laurier University and a Bachelor of Commerce in Marketing and Strategy from McMaster University.