Champa Basant

Champa Basant has a diverse and extensive work experience in the cosmetics industry. Champa currently holds the position of International Commercial Director at Milani Cosmetics since 2023.

Prior to that, they worked at Coty as a Global Marketing Consultant for the Mass Fragrance Portfolio from 2022 to 2023. Their responsibilities included evaluating global pricing strategies, developing consumer profiles, and streamlining product portfolios.

Before Coty, Champa worked at Shiseido in various roles. As an International Marketing Consultant for Drunk Elephant, they focused on global expansion strategies and launch calendars for Asian markets from 2022 to 2022. Champa also covered parental leave as a Channel Marketing Consultant for Laura Mercier Cosmetics, where they managed visual merchandising and assortment planning from 2021 to 2022.

Champa Basant also gained experience as a Marketing Consultant in a freelance capacity, working with brands like Estee Lauder-Bobbi Brown and assisting entrepreneurs with competitive analysis from 2021 to 2022.

Earlier in their career, Champa held significant roles at Tom Dixon Studio, where they served as the Global Merchandising & Demand Director for Lighting & Furniture from 2018 to 2020. Champa led the development of strategies for demand forecasting, stock management, and product life cycle.

Champa's experience also includes a tenure at Coty Inc. as the Senior Director of Global Trade Marketing for Consumer Beauty. Champa developed trade marketing strategies to improve share and financial targets across retailers from 2016 to 2018. Champa also worked as the LATAM Regional Marketing Director for Color Cosmetics, overseeing local marketing strategies and achieving sales growth from 2015 to 2016. Champa was instrumental in expanding the Sally Hansen brand, resulting in significant sales increases and distribution gains.

At Procter & Gamble, Champa held roles as the Marketing Director for Fragrances in both the US market and globally. Champa led marketing strategies, managed budgets, and played a crucial role in brand launches and global strategies from 2005 to 2009.

Champa started their career at Revlon, where they held positions such as Marketing Director for Color Cosmetics and Senior Product Manager for Eye/Face categories. Champa developed global marketing strategies, product innovation, and advertising campaigns, contributing to the brand's success.

In summary, Champa Basant's work experience reflects their expertise in international commercial management, marketing consulting, trade marketing, and brand expansion within the cosmetics industry. Their roles have involved developing and executing strategies to drive sales growth, improve profitability, and strengthen brand positioning.

Champa Basant has a Bachelor of Science degree in Business Administration, specializing in Marketing and computer Information Systems, from Baruch College. No specific start or end year for this degree program is provided.