Sri started Milk Mantra in 2009 with the vision of creating an exciting, pure and healthy dairy products brand in India, whilst creating sustainable impact amongst network farmers - especially in Odisha.
He left a highly successful global corporate career in 2009 to pursue the Milk Mantra! Having spent 8 years with the TAS, group leadership resource of the Tata Group, he went on to become Director of Mergers & Acquisitions of the Tata Tea / Tetley business. With extensive experience in setting up new market operations, brand sales & marketing, joint ventures & M&A, Sri has worked in geographies across the world from China, to South Africa to UK & Europe. In 2012 Sri was nominated as a fellow of the India Leadership Initiative (ILI), a flagship program of The Aspen Institute, a global think-tank. In 2013, as part of the Aspen Institute he was invited to be part of the delegation of Track2 dialogue between India & Israel.