Max Scherff

Max Scherff is a seasoned hospitality professional with extensive experience in operational management and food and beverage services. Currently serving as the Vice President of Hospitality at Mill Town Capital since October 2022, Max has held various leadership roles, including General Manager at The Red Lion Inn and Hotel Director at Canyon Ranch. Previous positions include Assistant Director of Food and Beverage at Omni Hotels & Resorts and The Fairmont San Francisco, where responsibilities encompassed overseeing large operational teams and managing significant revenue streams. Max's career began in restaurant management, evolving through roles at notable establishments such as the Palace Hotel and Fairmont Hotel, showcasing a commitment to superior guest service and financial performance. Max's background also includes experience in regional sales management prior to transitioning fully into hospitality. Education received from the University of Minnesota laid the foundation for a successful career in the industry.