Liz Lara

Liz Lara has extensive experience in marketing and advertising, currently serving as the Gerente de Mercadeo B2C Móvil at Millicom (Tigo Panamá) since August 2019. Prior roles include Advertising Consultant and Especialista de Publicidad at Telefónica Móviles Panamá, where responsibilities involved direct contact with creative agencies and media centers to ensure quality advertising deliverables. Liz also worked as a Senior Account Executive at Publicis Fergo, collaborating across departments to maintain high service standards and market competitiveness. Earlier experience includes a Marketing and Advertising Executive position at ROCKPORT–RALPH LAUREN FOOTWEAR, and a role as Assistant of Creativity at Publicuatro. Liz holds a Master’s degree in Integral Communication from Universidad Complutense de Madrid and a Bachelor's degree in Marketing from Universidad del Istmo.