Alex Baumgarten

Alex Baumgarten has extensive experience in digital product management and campaign strategy, currently serving as Group Manager for Digital Product at Milwaukee Tool since December 2015. Alex has successfully led product strategies and roadmaps that resulted in a notable 22% increase in site-wide conversion rates for MilwaukeeTool.com. Previous roles include generating over $80 million in point-of-sale with a $25 average ROI as a Senior Campaign Manager, as well as optimizing email marketing efforts that achieved a 6% click-through rate and double the average conversion rate. Alex's earlier experiences include optimizing SEO for clients at Traffic Digital Agency and managing social media efforts to enhance brand presence. Alex holds a Bachelor's degree in English Language and Literature from the University of Michigan and a degree in Creative Writing from Grand Valley State University, with additional training in Project Management Basics.