Anna Poirier

Anna Poirier has a diverse work experience spanning various roles and industries. Anna started their career as an Instructor and Owner at LAJM in 2006 before moving on to work as a Project Leader and Graphic Designer at LinTek, Student Union from 2009 to 2010. Anna then worked as a Marketing and Graphic Designer at Kvänum Kök from May 2010 to November 2010, where they monitored and evaluated marketing initiatives and adapted product catalogs. Anna also worked as a Marketing and Graphic Design Consultant at Anna Jonsson from 2010 to 2012, where they designed branding material and managed EU-funded design projects.

In 2012, Anna joined Mandarin Restaurants Corporation as a Marketing Assistant, where they developed and executed traditional and digital marketing strategies for multiple restaurant locations. Anna also designed ads and posters and wrote copy for the company website.

From 2014 to 2016, Anna worked as an e-Commerce and Trade Marketing Manager at Colorex Sweden, where they co-created the re-branding strategy and led the execution of new label designs. Anna was also responsible for managing marketing and assortment-related activities for the international e-commerce platform.

Anna then joined Brisk in 2016 as a Demand Generation specialist, where they optimized Google Analytics, created content distribution strategies, and segmented customers for marketing strategies and tactics.

Most recently, Anna worked at Min Doktor from 2016 to the present. Anna started as a Paid Acquisition Manager, where they managed an annual performance budget and implemented performance marketing strategies on digital channels. Later, Anna took on the role of Product Owner (Growth), working on various projects such as web development, app management, clinic check-in, and user data. Anna is currently serving as the Head of Growth at Min Doktor.

Anna Poirier completed their education with a Bachelor's degree in Graphic Design and Communications from Linköping University, which they attended from 2008 to 2011. Anna then pursued further studies at the University of the West of Scotland from 2010 to 2011, focusing on Digital Art. In 2013, Anna attended Grenoble Ecole de Management, where they obtained a Master of Science (MS) degree with Distinction in Strategic Marketing.