Daniela Baldassarre

Daniela Baldassarre is an accomplished professional with extensive experience in content strategy and marketing. As Head of Content at Mindshare since May 2018, Daniela leads branded strategies and entertainment projects for notable global clients such as Ferrero, Kimberly Clark, Nestlé, Dyson, and Unilever. Prior to this role, Daniela spent over a decade at A. Manzoni & C. S.p.A., where responsibilities included project management of branded content and editorial initiatives, as well as strategic marketing planning for digital campaigns. Earlier positions include Marketing Manager at Lycos, focusing on e-commerce and digital advertising, and Account Executive at Buycentral, where client-focused campaigns for Dell Italy were managed. Daniela holds a Laurea in Sociology from Sapienza Università di Roma.