Darren Farinas

Darren Farinas serves as the Client Investment Lead at Mindshare since June 2019, overseeing Unilever's digital and TV commitments and partnerships, while also acting as the primary sports investment lead for paid media partnerships. Prior to this role, Darren held various positions at Zenith from August 2010 to June 2019, including Partner Director and Vice President of Digital Investment, where significant contributions were made to the digital investment strategies for clients such as Kohl’s and Luxottica. Earlier career experiences involved planning and executing integrated media campaigns, managing digital and print efforts across multiple brands, and serving as Station Manager at 91.3FM WTSR. Educational credentials include an Executive MBA from Columbia Business School and a Bachelor's degree in Management from The College of New Jersey.