Giselle Roach

Director, Biddable at Mindshare

Giselle Roach is an accomplished marketing professional with extensive experience in digital media and campaign management. Currently serving as Director of Search & Social at Hearts & Science since July 2018, Giselle has previously held significant roles at MEC as Search Manager and at Acronym as PPC Strategist. Early career experience includes positions at Neo@Ogilvy as Assistant Search Planner and Penton Media as Sales & Marketing Associate, where skills in client relationship management and campaign execution were honed. Giselle’s educational background includes a Bachelor of Science in Marketing from Drexel University's LeBow College of Business and an Associate of Arts from Bard High School Early College.

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