Hilary Fried has extensive experience in planning and management within the advertising and marketing industry, currently serving as Group Director of Planning at Mindshare since January 2015, following a progression from Director to Associate Director and Manager. Prior to Mindshare, Hilary worked at GroupM from October 2011 to December 2014, initially as Manager and progressing through roles including Print Analyst and Assistant Print Analyst, focusing on clients such as Rolex, TUDOR, and Barclays. Hilary holds a Bachelor of Science degree in Psychology with a minor in Economics from Union College, earned between 2007 and 2011.