Lexi Smith

Lexi Smith is a seasoned professional with extensive experience in client leadership and digital marketing, currently serving as the Regional Business Director for Client Leadership & Operations at Ford within Mindshare since August 2017. Prior roles include Global Business Director for Ferrero, Global Account Director for Dyson, and leadership positions at IBM in both paid search and digital strategy. Lexi's background also encompasses significant contributions to Unilever's digital initiatives and optimization practices at Neo@Ogilvy and IPG Mediabrands, demonstrating a strong capability in building client relationships and enhancing communication channels. Educational qualifications include a Bachelor of Arts in Psychology from The University of British Columbia and a Diploma in Accounting from UC Santa Barbara.