Loredana Paraponte

Loredana Paraponte is an accomplished marketing professional with extensive experience in digital strategy and client management across various sectors. Currently serving as a Business Director at Mindshare since January 2024, Loredana previously held the position of EMEA Client Partner for Apple at dentsu X, where responsibilities included leading Apple Services client relations across EMEA and overseeing performance-focused digital campaigns. Prior to that, Loredana worked at Mindshare as EMEA Account Director for Ford of Europe, managing media strategy across 20 EU markets. With a solid foundation in PPC and digital media management from previous roles at agenda21 Digital Ltd and Digital Dialog, and a strong educational background in Advertising and Business Communications, Loredana has demonstrated expertise in driving innovative marketing solutions and fostering client relationships.