Raffi Mark

Raffi Mark is a seasoned professional in the field of marketing, currently serving as Managing Director at Mindshare since July 2013, where expertise lies in Performance Marketing, Audience Strategy, and Data Driven Campaign Optimization within the Retail, DTC Subscription services, and Financial Services sectors. Previous positions at Mindshare included Director of Customer Strategy and Performance Strategist, focusing on enhancing ecommerce and loyalty programs. Earlier in the career, Raffi held roles such as Associate Director and Senior Associate Planner, managing integrated media campaigns. In addition, Raffi served as Student Board President at Rutgers University Hillel, overseeing programming and budgets, and held various leadership roles during educational tenure at Rutgers University, where a Bachelor of Arts in American Studies was awarded.