Shirley Flores

Shirley Flores is a seasoned media operations professional currently serving as the Director of Media Operations at Mindshare, where responsibilities include optimizing workflows and facilitating the onboarding of teams and clients to WPP's Open Platform. Prior to this role, Shirley held the position of Associate Media Director at Hearts & Science, managing client communications and data-driven audience strategies, and also at dentsu X, where tactical media plans were implemented to enhance ROI. Earlier experience includes serving as Associate Buying Media Director at OMD USA, where omni-channel marketing campaigns were managed for major clients, and as Supervisor for Local Broadcast at ZenithOptimedia, overseeing substantial media budgets and executing targeted campaigns. Shirley holds a Bachelor of Arts in Communication and Media Studies from Fordham University and has completed a Marketing Certificate at NYU School of Professional Studies, along with additional media and marketing coursework at Universitat Politècnica de València.