Sohini Shaw

Sohini Shaw is a seasoned professional in the media and communications industry, currently serving as WW Business Director in Client Leadership at Mindshare since December 2021, following a role as Business Director for Connections Planning. Prior to this, Sohini held various leadership positions at Manning Gottlieb OMD, where responsibilities included Implementation Planning Director and Client Lead for a government account, and at Zenith as Planning Director. Sohini's extensive background also includes roles at MediaCom as Senior Comms Planner and Senior AV Planner, Carat as AV Planning Manager and Broadcast Executive, MEC as Broadcast Executive, and EY as Associate in Global Accounts and Business Development. Sohini began the career at Guardian News & Media as an Account Manager after completing a BA (Hons) in English with American Studies at Canterbury Christ Church University from 2005 to 2008.