Valentina Baccega

Valentina Baccega is a highly experienced digital media professional with a strong background in strategic planning and team management. Currently serving as Digital Lead at Mindshare since April 2019, Valentina oversees a portfolio of digital media clients, ensuring high-quality performance and innovation while monitoring KPIs and optimizing budgets. Previous roles include Global Media Strategy & Planning Manager at Golden Goose and Programmatic Team Lead at GroupM Italy, where Valentina developed comprehensive media strategies and led teams to achieve business objectives. Valentina holds a Master’s degree in Economics and Political Sciences from the University of Milan and a Bachelor's degree in Communication and Media Studies from IULM University.