Willow Y.

Willow Y. is a seasoned professional with extensive experience in data management, media planning, and strategic analysis, currently serving as Business Director and Account Director for Unilever at Mindshare since February 2014. Responsibilities include leading global data management initiatives, media budget management across over 40 markets, and enhancing team performance while advising clients on effective data utilization for brand building. Previous roles include Market Research Analyst and Social Media Analyst in freelancing, and various positions at CARMA International, where Willow managed international projects and client relationships. Early career experience includes a Marketing Supervisor role at Bausch & Lomb, supporting marketing activities in Northeast China, and a Master’s degree in Marketing from London Metropolitan University.