Mindspace®
Abeer El Awar is a seasoned marketing professional currently serving as the Regional Client Development Director at Mindspace® since October 2023, where responsibilities include overseeing agency revenue streams, leading the growth team, and acting as Account Lead for the PepsiCo Group Middle East. Previous roles include Integrated Marketing Communications Director at M&C Saatchi UAE, where Abeer managed client relationships for prominent clients such as DOT and DCT, and Account Director/Business Unit Head at FCB Global, overseeing strategies for brands like Emirates Airlines and Beiersdorf. Abeer began a career in marketing as an Account Manager at Memac Ogilvy, managing brands like IBM and Unilever. Educational qualifications include a degree in Visual Communication specializing in Creative Advertising from the American University in Dubai and a Bachelor of Arts in Advertising from the Lebanese American University, complemented by studies at the Stanford University Graduate School of Business.
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Mindspace®
MindSpace is a shopper conversion agency with a passion to lead in the creative development and design of communication, retail solutions and packaging that aim at converting consumers to shoppers and there on to buyers. Our objective is to deliver value to the brands we work with by deploying best in class practices in terms of client management, creative and design services, and quality production. This is achieved by means of consistent and sustainable partnerships with our clients.