SR

Sophie le Roy

Senior Lead User Acquisition at Miniclip

Sophie Le Roy has had a diverse range of work experiences. Sophie most recently worked at Miniclip as a Senior Lead for User Acquisition. In this role, they managed a team of 5 User Acquisition Managers and was responsible for creating and implementing user acquisition plans for a portfolio of casual games. Sophie also optimized the team's organization and processes, as well as tested and implemented new tools for increased efficiency.

Before Miniclip, Sophie worked at LeoVegas Group as a Mobile Growth Lead, where they developed and implemented the group's mobile growth strategy. Sophie was responsible for the commercial KPIs of the LeoVegas app portfolio and managed a multi-million budget generating over 200% ROI.

Prior to LeoVegas, Sophie held various roles at Build Up Labs, BOOK A TIGER, Applift, Monaco Horeca Capital, Airbus Group, and VINCI. Sophie'sresponsibilities in these roles included growth hacking, product management, mobile user acquisition, project management, and marketing assistance.

Overall, Sophie Le Roy has demonstrated expertise in user acquisition, growth hacking, mobile marketing, and project management throughout their career.

Sophie Le Roy completed their Bachelor of Business Administration (B.B.A.) degree in International Business and Management from TBS Education in the years 2007 to 2010. Sophie then pursued their Master of Science (MSc) degree in Web Marketing & International Project Management from SKEMA Business School from 2010 to 2013. In 2011, they had a short-term study experience at North Carolina State University - College of Management. Additionally, in 2013, they attended Católica Lisbon School of Business and Economics, although no degree or field of study information is provided for this period. Sophie also attended Dublin Business School from 2008 to 2009, but no specific degree or field of study information is available for this period either.

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