Katherine Zheng

Katherine Zheng is a seasoned professional with extensive experience in digital marketing and business insight across various industries. Currently serving as the Senior Business Insight Director at MININGLAMP Technology, Katherine oversees efficiency optimization for B2C business and leads martech projects. Prior roles include Associate Digital Business Director at Shanghai ShunRuFengLai Technology Co., Ltd., where Katherine managed martech solutions and performance marketing, and Senior Digital Marketing Manager at AirAsia, focusing on marketing strategy and data analytics. Other notable positions include Associate Business Consulting Director at Miaozhen Systems and Data Scientist at TBWA Hong Kong. Katherine holds a Master of Arts in Communication and New Media from City University of Hong Kong.