Jaspreet Kaur is a seasoned market research professional with extensive experience in advisory roles and consultancy. Currently serving as a Principal Adviser in the Economic Intelligence Unit of the Ministry for Primary Industries since November 2019, Jaspreet has contributed to market insights projects that guide policy development and investment. Additionally, Jaspreet has operated as the Owner and Independent Consultant of EVID since March 2016, focusing on providing evidence-based market research services. Previous roles include Research Curator at New Zealand Trade and Enterprise, Market Intelligence & Insights Lead at Sprout Accelerator, and In-country Market Research Analyst for Euromonitor International. Earlier career experiences include positions at BCC as Technology Transfer Advisor, TNS Global as Project Director, Grail Research as Associate, and IMRB International as Research Manager. Jaspreet holds a PGDBM in Marketing from Sadhana Centre for Management and Leadership Development.
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