Daiana Caballero

Daiana Caballero is a seasoned professional in user experience and digital engagement, currently serving as a Senior Advisor User Experience and Digital Engagement Advisor at the Ministry of Business, Innovation and Employment since September 2022. Daiana's expertise includes developing design strategies and analyzing the performance of digital channels for public services. Prior to this role, Daiana worked at Consumer NZ as a Digital Channels Advisor and Digital Experience Designer, where contributions included enhancing website architecture and user experience. Additional experience includes an administrative role at Victoria University of Wellington and positions in marketing and media buying at various firms, including GRUPO VIA, FWK, Universal McCann, and Mediabrands. Daiana holds a Bachelor in Advertising from Universidad Abierta Interamericana and is pursuing UX certification from Nielsen Norman Group.