Ed O'Keeffe is an experienced professional in user experience and digital channels, currently serving as a Senior Digital Channels Advisor at the Ministry of Business, Innovation and Employment since February 2014. Expertise includes user experience design, information architecture, and content strategy, with a strong focus on usability testing and analytics. Previous roles include Duty Webmaster at the Ministry of Civil Defence & Emergency Management, where emergency website support was provided, Content Publisher at Auckland Council, and Web Content & Marketing Manager at Ruia Group. Ed holds a BA Hons in Design & Art Direction from The Manchester Metropolitan University and a BTEC National Diploma in Graphic Design from Trafford College.
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