Jiayi H.

Jiayi H. is a Senior Manager at the Ministry of Social and Family Development, Singapore, specializing in data-driven digital communication strategies since October 2020. Previously, Jiayi H. served as the Head of Social Listening at the National Trades Union Congress, leading a team focused on digital communications and social research from July 2013 to October 2020. Additional experience includes roles as a Senior Executive at NTUC, where content strategy and analytics performance were key responsibilities, and at the Health Promotion Board as a Senior Executive in Digital Marketing, managing digital campaigns. Jiayi H. began a career at Digital Boomerang as an Account Manager, addressing client needs and content planning. Academic credentials include a Bachelor of Arts in Mass Communication from Murdoch University and studies at Nanyang Technological University Singapore.