Karine Chua is a seasoned media and marketing professional with extensive experience in communications and digital initiatives. Currently serving as Senior Manager of Media Relations at the Ministry of Social and Family Development in Singapore, Karine specializes in crafting narratives, media pitching, and providing nuanced guidance for media responses. Prior to this role, Karine was a Manager for Digital Literacy & Participation at IMDA, where significant initiatives for digital inclusion were developed, including securing vital sponsorships for internet access. Previous experience includes a Senior Marketing Manager role at The Travel Corporation, focusing on strategic marketing solutions across Asia, and a Program Director position at Mediacorp, where leadership in branding campaigns resulted in substantial audience growth. Karine holds a Bachelor's Degree in Communication from Nanyang Technological University.
Ministry of Social and Family Development, Singapore (MSF)
We Are Professionals With Passion For People. The Ministry of Social and Family Development (MSF) develops the “heartware” for Singapore through our policies, community infrastructure, programmes and services. Our mission is to nurture resilient individuals, strong families and a caring society that can overcome challenges together. We are committed and passionate in developing a strong social service sector, and play key roles in shaping the future of Singapore. In doing so, we hope to play a part in helping our citizens achieve their hopes and aspirations for themselves and their families. A career in MSF is a challenging and fulfilling one that allows you to make a difference in shaping the lives of Singaporeans. Our staff is our greatest asset, and we believe in helping them grow professionally. If you want to be part of something meaningful and dynamic, join the MSF family now!