Bethanni Buikema

Bethanni Buikema is a seasoned professional with extensive experience in sales enablement and business development. Currently serving as the Sr. Manager of Sales Enablement at Mintel since August 2019, Bethanni leads the Enablement team and strategic initiatives for the Americas. Prior roles include Team Lead and Program Lead in Sales Enablement at Sales Assembly, and Business Development Manager at Second City Works, where there was a focus on improv-based learning and client collaboration. Bethanni's background also includes significant achievements at Staples Business Advantage, where leadership and strategic sales management led to successful business growth and account retention. Previous experiences span technical recruiting, event coordination, and office management, with a foundation in Management and Communication from Hope College.