Yue Zhong

Yue (Ivy) Zhong is an accomplished Regional Director of Consumer Research & Data Analytics for Mintel in the APAC region since July 2015, specialized in quantitative and qualitative consumer research across multiple categories including CPG, retail, auto, and lifestyles. Yue (Ivy) Zhong manages a dedicated team of 8, overseeing research quality, timelines, and budget management, while also driving custom projects that secure contracts with significant FMCG brands. Prior experience includes various roles at Mintel, an internship at Tribune Company, and a position as Account Manager at OMP Advertising Communication (CHINA) Co., Ltd, where leadership and strategic insights were pivotal in successfully managing multiple marketing campaigns. Education includes a Master’s degree in Marketing Analysis from DePaul University and a Bachelor’s degree in English Literature from Guizhou University.