Sofía Aldama

Sofía Aldama has held various positions in the marketing and communications industry since 2011. Sofía began their career as a Communications Analyst and Artistic Director Assistant at the Ballet Nacional Sodre in Uruguay. In 2013, they completed a Práctica Curricular Profesional para Seminario Taller Organizacional de UDELAR at the Ministerio de Agricultura, Ganaderia, Acuacultura y Pesca. From 2015 to 2018, they worked at PedidosYa as a Social Media Strategist, Content Marketing Coordinator, and Regional Content Marketing LATAM. Sofía then moved on to Jeffapp, where they held the positions of Global Brand Manager Laundry and Marketing Manager Argentina & Uruguay. In 2021, they became the Head of Marketing at ROOTS Mindfoodness, and in 2022 they were appointed as Marketing Manager Spain at Minut.

Sofía Aldama attended Universidad de la República from 2008 to 2014, where they earned a Licenciada en Ciencias de la Comunicación in Comunicación Organizacional and Publicidad. In 2009 and 2010, they attended Brookdale Community College to study English as a Second Language. In 2015, they attended the University of Cambridge and earned a First Certificate. In 2016, they earned a Google Adwords certification from Bios. Finally, in 2017, they earned an Analista en marketing digital certification from Senpai Academy.