Ignacio Boza González

Ignacio Boza González has a diverse work experience, starting in 2007. Ignacio began their career at DSL SA, where they worked in graphic design and data management from June 2007 to December 2010. Ignacio then moved on to work at EDIAR S.A. as an SEM Specialist and Web Designer, with a focus on Wordpress, from 2011 to 2013.

In 2014, Ignacio joined Triple Media Group, where they worked as a Search Engine Marketing Specialist. Ignacio'sresponsibilities included planning and optimizing content verticals, conducting audits for external clients, and managing various types of Google Adwords campaigns. Ignacio also worked as a Web Designer, specializing in Wordpress, creating websites for different clients, until May 2015.

In 2016, Ignacio joined Netsales Digital Marketing Solutions as a Traffic Acquisition Specialist. Ignacio played a key role in managing web traffic through SEO and SEM channels. Ignacio developed optimization strategies, conducted audits and consultations for clients, and provided training sessions. Ignacio stayed with the company until August 2017.

Since 2017, Ignacio has been working at MioGroup. Ignacio initially joined as a SEO Consultant, where they planned and executed SEO strategies for multiple clients, focusing on on-page SEO and technical audits. Ignacio also applied their knowledge and experience in conversion rate optimization (CRO) to all projects. Later, they took on the role of SEO Manager, where they defined SEO strategies and coordinated tactical and technical actions aligned with client's important KPIs. Ignacio'sfocus was on increasing organic traffic and improving its quality.

Ignacio's work experience showcases their expertise in SEO, SEM, web design (particularly in Wordpress), and traffic acquisition.

Ignacio Boza González has a Bachelor's degree in Architecture from the Universidad Politécnica de Madrid, which they obtained from 2001 to 2007. In 2016, they pursued a Master's degree in Digital Marketing from Aula CM - Escuela de Comunicación y Marketing Online, which they completed in 2017. In 2019, Ignacio obtained a Master's degree in CRO (Conversion Rate Optimization) from the Digital Innovation Center. Ignacio also completed a course in Publicidad 3.0 from Spain Business School in 2017.

In terms of additional certifications, Ignacio obtained a Certificate in Advanced English from the University of Cambridge in July 2014. Ignacio also holds several official certifications from Google, including Google Analytics, Google Adwords - Red de búsqueda, Google Adwords - Publicidad para móviles, and Google Adwords - Red de Display. These certifications were obtained in different years, with the most recent being the Google Analytics certification in October 2021.