Shirley Cheng

Shirley Cheng is an accomplished Social Video Producer and Editor currently working at Misfits Market since March 2023. Previously, Shirley held the position of Senior Producer for Better Homes & Gardens at Dotdash Meredith, overseeing multiple video series and developing strategic initiatives based on audience analytics. At Insider, Inc., Shirley served as Senior Producer and Producer, enhancing viewer engagement for popular series such as Food Wars and producing content that amassed millions of views. Earlier experience includes roles at Business Insider, where Shirley contributed to significant growth in social media views and affiliate revenue, a Production Assistant position at Villanova University, and a Video Editor role at Inhabit Productions. Shirley is a founding member of the Taiwan American Student Conference and holds a Bachelor of Arts degree in Communication from Villanova University.