Mission Pets, Inc
Michelle Elliott has extensive experience in leadership roles within the pet industry, currently serving as President of Sport Pet since September 2021 and continuing as President of Mission Pets, Inc. since January 2000, where additional roles have included Chief Commercial Officer and SVP of Sales. Prior to this, Michelle held the position of VP Sales at SimplyShe, Inc. from January 2000 to April 2017. Michelle Elliott obtained a Bachelor of Arts in Public Relations from the University of Southern California between 1992 and 1996.
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Mission Pets, Inc
Formerly SimplyShe, Mission Pets launched its pet fashion business in 2004 and became America’s market leader in the pet lifestyle category, offering trend-driven products with a high-end look and feel at customer-friendly prices.Today Mission Pets sells its pet products under several different brands including: SimplyDog™, SimplyCat™, LuluPink™, Wag&Bone™, Wag-A-Tude™, Smoochie Pooch™, Dog 101™ and Pup Crew™.Since its inception, Mission Pets has generated a strong media following — and has been featured in numerous TV shows including “Oprah” and “The Big Idea with Donnie Deutsch” as well as over 50 magazines and newspapers such as People, Entrepreneur, USA Today, InStyle, and Glamour.