Paulina Barrera

Paulina Barrera has a wealth of experience in the marketing and branding industry. Paulina began their career in 2006 as a Communication Intern for Red Bull, where they were selected from among 50 applicants due to their proactivity and creativity. In 2012, they interned at the School of Visual Arts in Corporate Consulting and Public Relations. Later that year, they accepted a role as a Client Associate at Landor & Fitch, where they worked with Procter&Gamble LATAM brands, PepsiCo brands, and Jumex brands. In 2014, they moved to Interbrand as a Strategic Consultant, where they developed marketing and business strategies for global brands. In 2016, they joined BBDO Mexico as a Regional Brand Manager and Exclusive Regional Brand Manager (LatAm), where they supervised the synergy and proper functioning of a brand within the different areas. In 2018, they became a Brand Manager at Invento VC, where they created brand strategies, communicated, and managed accounts. Finally, in 2021, they accepted a role as a Market Research Analyst at Planning Solutions, where they coordinated and analyzed consumer research and market trends research.

Paulina Barrera completed a B.A. in Communication Sciences from Tecnológico de Monterrey in 2011. Paulina then completed an E-learning Course in Enterprise Management from Harvard Business School in 2016. In 2012, they also completed a Diploma of Education from School of Visual Arts in PPRR- Consulting. In 2008 and 2009, Paulina completed a Diploma from Lorenzo de Medici School Florence, Italy.