Mitra Adiperkasa
Gebreine Jessyca SE MM currently serves as the Head of eCommerce, Digital Marketing, Online Merchandising, CRM, and Loyalty at PT. Mitra Adiperkasa Tbk since January 2022, overseeing strategic direction and operational execution for Sephora Indonesia. Prior to this role, Gebreine was the Head of Digital at Lippo Malls Indonesia from December 2018 to January 2022, where responsibilities included creating digital and corporate strategies and expanding digital business opportunities. Experience also includes serving as Brand Manager at Time International and Brand, Marketing and Operations Manager for KCL Fashion at PT. GAJAH TUNGGAL, Tbk, focusing on brand management and product development. Early career includes a position in Marketing Communications and Public Relations at Novotel Hotels. Gebreine holds a Master's degree in Creative Marketing from BINUS University and a Bachelor's degree in Accounting Information Systems from Universitas Surabaya.
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Mitra Adiperkasa
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PT Mitra Adiperkasa Tbk is an Indonesia-based company primarily engaged in operating various brands of retail stores in Indonesia. Major business activities of the Group, comprising the Company and its subsidiaries, are classified into four segments: Retail sales, which focuses on the trading of clothes, sports equipment and accessories, as well as toys; Department stores; Cafes and restaurant, and Others, including property development, investment holding, book store operation and handicraft trading. Some brands of the retail stores it operates are namely Zara, Lacoste, Cotton On, Marks & Spencer, Bershka, Topshop, Ben Sherman, Crabtree & Evelyn, Steve Madden, Kidz Station, Planet Sports, The Sports Warehouse, Sports Station, Desigual and Samsonite. Its department stores include Sogo, Debenhams, Seibu and Galeries Lafayette. The cafes and restaurants under its management include Starbuck, Cold Stone Creamery, Sushi Genki, Burger King and Domino's Pizza.