Rafaela Carvalho currently serves as the Coordenadora de Experiência do Cliente e RC at Mitre Realty, a position held since April 2021, where responsibilities include restructuring customer service channels and defining operational pillars focused on customer experience and engagement. Prior to this role, Rafaela worked at Cury Construtora as the Gestora de Relacionamento com Clientes, focusing on restructuring customer relations and fostering effective communication. Rafaela's career began at Cyrela Brasil Realty, where a leadership role involved managing a team of 18 and overseeing customer service across multiple channels, coupled with the implementation of CRM solutions. Academic qualifications include a post-graduation in Gestão Estratégica de Pessoas from Senac São Paulo and ongoing studies in Comunicação e Marketing at Universidade Anhembi Morumbi.