Maria Ioannidi has a diverse professional background in marketing and category management across various sectors, including hospitality and beauty. Currently serving as Head of Loyalty at Mitsis Hotels, Maria previously held positions as Category Manager for Beauty at AMBITAS Healthcare and for Sephora Collection at SEPHORA. Maria's extensive experience in brand management includes roles at Procter & Gamble, where responsibilities encompassed Senior Brand Manager for Hair Care in South East Europe, as well as Digital & Direct to Consumer Brand Manager and Assistant Brand Manager. Earlier in the career, Maria worked at GRUNDFOS as Sales Project Coordinator. Maria holds an MSc in Marketing Management from Esade and a Professional Diploma in Digital Marketing from the Digital Marketing Institute.