Luis MacHino

Luis Machino is a seasoned marketing professional with extensive experience in digital marketing, brand management, and consumer relationship management. Currently serving as Senior Manager of Marketing Operations and Senior Manager of Digital Marketing & CRM at Mitsubishi Motor Sales of Canada, Inc., Luis has led significant digital marketing transformations and performance marketing strategies. Previously, as Marketing & Brand Manager at J.D. Irving, Limited, Luis achieved a 20% increase in brand awareness and improved efficiency through marketing technology adoption. At Samsung Electronics, Luis successfully directed integrated marketing strategies that resulted in significant revenue growth and improved brand metrics. Earlier, as Assistant Manager of Brand Marketing at Toyota Motor Corporation, Luis enhanced audience engagement and lead generation. Luis holds both a Postgraduate diploma and a Bachelor's degree in Business Administration with a focus on Marketing from FGV - Fundação Getulio Vargas.