Soledad Querol

Soledad Querol has a strong background in consumer insights and analytics, starting with their current role as Director of Consumer Insights & Analytics for the US portfolio (Bitters, Sauce, and Vinegars) at Mizkan America. In this position, they are responsible for portfolio strategies, business measurements, consumer learning agenda, innovation, and sensory. Soledad also has experience at Beam Suntory, where they served as a Senior Manager of Consumer Insights & Analytics for the US RTD, Global Demand Spaces & Marketing Effectiveness. Soledad led the learning agenda for the Ready To Drink business unit and co-created the first-ever Global Demand Space framework. Prior to that, they held roles as a Manager of Consumer Insights & Analytics for US Vodka & Marketing Effectiveness and as a Global Insights Manager for Global Jim Beam & Marketing Effectiveness. Soledad also worked as a Manager of Consumer Insights & Analytics for Mark Anthony Group, where they built strong relationships and created measurement models. Soledad began their career as a Consumer Insights Intern at Colgate Palmolive and worked as a Research Associate at RS Consulting and a Junior Market Researcher at Investor Group Services (IGS).

Soledad Querol pursued their education at the Universidad Torcuato Di Tella from 2001 to 2005, where they obtained a Bachelor's degree in Law. Soledad'sacademic journey continued at the Wisconsin School of Business from 2010 to 2012, where they pursued and successfully earned a Master's degree in Business Administration (MBA) with a focus on Consumer Research & Advanced Analytics.