Fernanda Arizmendi

Senior Strategic Designer at MJV Technology & Innovation

Fernanda Arizmendi is a highly experienced Senior Strategic Designer at MJV Technology & Innovation since May 2019, where leadership spans diverse teams and multiple projects for high-profile clients such as Coca-Cola, Unilever, Delta, and the NBA. With a strong foundation in methodologies including Service Design, Design-Thinking, Agile, Lean UX, and Future Scenarios, Fernanda focuses on addressing unique client challenges and delivering optimal results. Prior experience includes roles as a Strategic Innovation Designer, where business strategies for Fortune 500 clients were developed, and a Product Manager at Birbantello. Fernanda co-founded Arli Cupcakes and More and worked in customer service with Faithful Family Service Limited. Academic credentials include multiple master's degrees in Disruptive Innovation, International Business, and Project Management, alongside a Bachelor's degree in Fashion Marketing and a Bachelor of Commerce in Marketing. Additionally, language proficiency in Chinese is supported by a diploma from Shenzhen University.

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